Choosing the right social media platform for your business (continued)
Are you wondering - What social media platform(s) should my business be on? How do I know which social media platforms to use for my business? Should I be on ALL popular social media platforms or only a few?
I know that these questions are only some of the MANY questions that you face in your business but I want to talk to you about this BECAUSE its significance and impact are usually overlooked.
Before you dive in, first read THIS!! I talked about how MOST business owners get it WRONG when it comes to their social media platform choices and end up WASTING so much time, energy and effort with zero results to show for it + WHY this is so detrimental to your business. Learn what they do wrong, so you don’t have to!
Instead of just blindly following what everyone else is doing, you should make an informed decision and follow what's right for YOU and your BUSINESS. So let’s dive right into the 4 steps for choosing the right social media platforms for your business.
Read about step 1 and step 2 (spoiler - these are sooooo critical) you need to take in order to choose the right social media platform for your business. Now, on to step 3.
3 Your most powerful platform
Besides choosing from all the available social media platforms out there, there’s one more platform you shouldn’t forget. It’s often overlooked while it is the most powerful and important platform for your business - your website. Why? Because it can offer you things that social media platforms cannot - control.
The biggest drawback of social media platforms is that your content lives on a platform that you can’t control. If the platform stops working or changes the algorithm in an unfavorable way for your business, it’s game over. If you are relying on social media platforms too much and you become dependent on them, that’s a major risk. If all or most of your business comes from one social media platform that once again, you don’t control and can’t influence, any changes on the platform - higher competition, what content is prioritized, how content shows up to your audience, user behavior on the platform… - it all impacts how well your business is doing.
That’s why EVERY business out there greatly benefits from having a professionally designed website that strategically attracts and converts your dream clients. Being in complete control over your content is invaluable.
Your website is your home base that you own. It’s your little piece of the Internet that you control and therefore you also control the journey that your clients take through it. You can tailor it to suit your (all) target audiences, fully customize it and align it to your brand in the best way possible and you can shape it to be truly a STUNNING experience. Through your website you get to have direct communication with your audience and provide them with all the content and information you want, without any restrictions, time limits or filtering who sees your content. And most importantly, you have COMPLETE control over how you shape and create an exceptional client journey.
The biggest mistake you could make is prioritizing social media platforms over your website. Instead, your approach should be prioritizing your website and then strategically choosing and prioritizing certain social media platforms to complement and extend your website, instead of replacing it.
If you haven’t checked it out yet - read about the Power of Exceptional Client Experience if you’re wondering… how can I create an exceptional client experience for my service-based business? It covers why it is important to shape an exceptional client experience and how to approach this task in order to seamlessly guide your audience from not knowing who you are to confirming a booking.
I’m Agnes, your strategic partner and I specialize in helping business owners confidently and successfully book their DREAM high-value clients.
For 5+ years I’ve worked in professional consulting services, crafting and executing custom-made solutions for clients, problem-solving on the daily and managing projects worth millions. I’ve spent years mastering the method that large companies use to charge premium prices that clients are happy to pay. And now I can help you do the same as a small business owner.
With my expert guidance, I’ll help you strengthen and position your business the right way in order to attract and book high-value clients who happily pay premium pricing. I provide guidance and 1:1 support with strategy creation for building your strong foundation and clear and targeted messaging and hands-on support with bringing it all to life.
If you don’t want to miss out on high-paying clients and leave money on the table your first step is easy - book a free 1:1 session with me here - let’s chat!
4 Put it together
When it comes to choosing your social media platforms, make sure that you don't give into the pressure of whatever everyone else is doing or just follow whatever seems trendy. Invest time and efforts into strategically determining which platform works best for your business, and make an informed decision instead of a blind guess. Remember to prioritize 1-3 platforms instead of trying to be “everywhere”.
To do that, recall that the most important point to consider is your target audience. Understand who they are and where they go for information and advice, and show up there. Also, keep in mind that at the end of the day your website is your most powerful platform and any social media platforms you choose should only complement it.
Your most important content and information should always live on your website and you should use social media platforms to strategically drive traffic to your website where you get to inform and convert your audience into paying clients for a successful and sustainable business model.
I hope that this helps you on your journey towards building your online presence and choosing the right platforms that suit you and your business. I can’t wait to see it all come together!
Bringing your vision to life through a strategy-led approach
Our Signature Experience is an all-in-one service to help you successfully raise your rates and confidently book your dream clients!
Tailored solutions - All businesses are not alike so we also offer completely tailored solutions that fit your business needs specifically in order to help YOU reach your goals.
Who is this for
Business owners who want to start demanding their worth, confidently book their dream (high-value) clients and scale their business to the next level.
What you get
Strategic partnership - Bringing 5+ years of experience in the consulting domain working with industry-leading companies.
Personal 1:1 support - Guidance and 1:1 support every step of the way for a smooth and stress-free process.
Clarity & structure - Clarity and structure of the process through consultations, guided questionnaires and checklists + project management done-for-you.
Feel heard - 1:1 interactions and feedback & revision opportunities to ensure that you feel heard and understood and that we’re meeting your expectations.
Materials & support for success - At the end of the project you’ll receive all the resources and materials as well as personalized implementation and tutorial calls for your long-term success.
Long term value - Clarity, structure and resources for guiding decision- making, appealing to your ideal audience and supporting your business for years to come.
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