Hi I'm Agnes
META ADS EXPERT & HIGH-VALUE LEAD GEN STRATEGIST
for premium service businesses
Premium clients don't come from simply more leads → They come from a better system behind your lead generation efforts. I design full lead generation systems powered by Meta ads for premium service businesses: the positioning, the message, the Meta ads and the entire customer journey funnel, built to fill your calendar with people who are ready to buy

the problem
Why most Meta ads for premium services underperform
THEY'RE BUILT TO GET LEADS, NOT CLIENTS
Optimizing for cheap leads attracts the people least likely to pay €1,000+. A premium funnel has to filter, not just fill.
THE MESSAGE DOESN'T SIGNAL PREMIUM
Discounts and volume tactics train the wrong audience. Positioning has to show up before the click, not after.
THE ADS RUN IN ISOLATION
A great ad sending people into an unclear offer and a clunky booking path isn't a system. It's a leak.
SUCCESS IS MEASURED IN CLICKS
What matters is booked appointments and revenue, not vanity metrics like clicks, likes and "engagement"
the system
how to fix it
The fix isn't more ad spend or a new hook. It's a system built to attract the right clients and convert them into booked appointments!
Positioning Strategy - The foundaiton you can't build anything without. Who your ideal premium client is, what they actually want, and why they should choose you. Everything else is built on this.
Message & creative for ads - Hooks and concepts that speak to that client and pre-qualify them, so the right people lean in and the wrong ones keep scrolling.
Entire customer journey funnel - A strategic, clear path from ads to booked appointments, designed to fill your calendar with the right-fit leads.
Optimization - Systematic testing, optimization and scaling, focused on business results that matter (not vanity metrics like clicks and likes).
Available as senior-level strategy and hands-on execution across Facebook & Instagram ads, including ad creative strategy, audience targeting, offer positioning and full-funnel audits.

Testimonials
What clients say
⭐️⭐️⭐️⭐️⭐️
"We had a great Meta Ads consulting session with Agnes and found it extremely valuable. She provided clear, strategic insights tailored to our specific setup as a single-product global brand, and helped us think more critically about campaign structure, creative testing, and profitability under the current Meta environment."
- Robert, Verified Upwork client, Meta Ads Consulting
⭐️⭐️⭐️⭐️⭐️
"I highly recommend Agnes! I was struggling to market my wellness retreats, my messaging wasn't connecting and I wasn't clear on who to reach really. Agnes helped me refine my buyer persona and marketing messaging, which was a total game-changer! She's incredibly strategic, going deep to understand what makes clients tick, not just surface-level advice. She also helped me create Instagram ads that speak directly to my ideal audience so I fully booked out our wellness retreat in less than 2 months with committed and motivated people - absolutely amazing! Her consulting background really shows because she thinks like a true strategist and explains things in plain English. She's professional, knowledgeable and organized. Go hire her - you won't regret it!"
- Shavonne, Meta Ads Strategy & Management
⭐️⭐️⭐️⭐️⭐️
"Agnes is an absolute expert when it comes to Meta Ads and performance marketing. Her knowledge, strategic thinking, and attention to detail are truly outstanding. She has a deep understanding of how to structure, optimize, and scale campaigns, and always focuses on what actually drives results.
What I particularly appreciate is that she doesn't just follow standard approaches - she looks closely at the data, understands the business behind the campaigns, and continuously finds ways to improve performance. On top of that, Agnes is extremely reliable, responsive, and a pleasure to work with. Communication is always clear and professional, and you can immediately tell that she genuinely cares about delivering great results. I can highly recommend Agnes to anyone looking for a true Meta Ads and performance marketing expert."
- Michael, Verified Upwork Client, Meta Ads Strategy & Management

about me
Hi, I'm Agnes
I spent years in Big 4 consulting working with corporates, where you learn to diagnose the real problem before proposing a solution. I bring that same lens to small business performance marketing, lead generation and Meta ads. I always start with the strategy behind your lead generation efforts, so every decision is backed by strategy, not guesswork.
Who I work best with
Businesses with a proven high-ticket offer ($1,000+)
Those able to invest $2,000+/month in ads
Those who value expertise and a long-term, strategic partnership over the cheapest hourly rate
If you're looking for someone to just run ads without strategy, I'm not the right fit.
Credentials
Meta Certified Media Buyer - advanced campaign execution and optimization
Meta Certified AI & Performance Marketing Specialist - strategic campaign design and measurable results
Top Rated on Upwork - status awarded to the top 10% of all talent
8+ years of consulting experience, including a Big 4 firm
Specialist in high-value ($1,000+) services lead generation
WAYS TO WORK WITH ME
how to get started
PLEASE NOTE THAT I AM CURRENTLY ON MATERNITY LEAVE, RETURNING ON 1 MARCH 2027!
→ You can email me at [email protected] but please be aware I'll reply upon my return
→ email me
You can contact me at [email protected] but please be aware I'll reply upon my return
→ View my Upwork profile
See my verified reviews, case studies, intro video and work with me through Upwork's platform. Longer projects or direct 30-60min online consultations possible
→ Book a free discovery call
Let's discuss what's holding your bookings stuck and whether we're a fit
© Focused Design Co 2022-2026
Privacy Policy · Cookies Policy ·
Terms of Service · Upwork · Instagram


